Display advertising is used by millions of companies around the world, this is because it works. It is the use of visual ads placed in front of your ideal audience. Display ads are images, text, videos, or Gifs that are submitted to a display network. Display networks are tethered networks of advertising platforms that work in tandem one with another to provide a strong advertising platform. Let’s dive into why Display Advertising matters to you and your team.
It Works
According to CNBC, Alphabet Inc. (Google’s parent company) generated over $147 billion worth of revenue from GoogleAds last year alone. When you calculate that those were pay-per-click ads created for businesses, organizations, and individuals it puts into perspective the popularity and effectiveness of digital advertising. Enough said.
The Network
Many marketing professionals take networks for granted. The network that a display advertising partner has is second to none. By utilizing a variety of content brands and organizations have more opportunities and tools at their disposal now, more than ever; and that is also true with the network itself. Whether you are using Google Display Network, Taboola, or Criteo you and your team are using a network that pivots to drive results across the spectrum of your target audience.
Customizable
The key to display advertising is that it is customizable. It fits your budget, it fits your brand and it fits your goals because it is customizable by you and your team. In terms of strategy, I often recommend that an organization start small and start right. Develop a quality ad campaign with key metrics and performance indicators that you and your team can track. Monitor the campaign and adjust. Please know that right out of the gates you and your team will not get everything right but you will find tweaks and modifications that you can make that will optimize your results and help you achieve results. I will dive into some best practices in the future.
Conclusion
At the end of the day display advertising is king. One final thing that I would point out is that display advertising does not work for every business and I always recommend a balanced and strategic marketing strategy to make sure that you and your team stay diverse enough to limit the risk of having something go terribly wrong. However, there is nothing that can produce the results that display advertising can, when done right because it works, the display networks are effective and you have the ability to customize whatever you need to.
If you are looking for tips and tricks or just want to be part of an effective group of pros who are changing the game join the Design Rat Pack and snag some marketing content templates, and best practices, and get inspired. Take care.
Stay humble & hustle harder.
-Nate K.